It works for us

By John Virrup, Public Relations Officer
Bryan/College Station, Texas, Chapter

Thought this might be of interest to others. Read the book "Guerrilla Marketing" (found in most libraries). It shows how to get exposure without breaking the bank. Also, for some time now we have been participating in the PBS fund-raisers, either by answering phones or some other method. Each time we've done this our station has been most successful. We get a $100 donation or more for an on-the-air song sung done during the pledge phase.

(What has worked for you? Please send your PR tip to JohnSuggSr@aol.com)

HR

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